Yannick Borgomano.
Stories
Chief Product Officer · Product hacker

I buildprototypes.

Products that find their place. Not because they make noise, but because people can't do without them.

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Portrait of Yannick Borgomano, Chief Product Officer

Chief Product Officer · Executive team

01 · Mindset

.

/ˈprɒd.ʌkt ˈhæk.ər/ · noun

Finds the shortest path from an idea to its first users. Even off the map.

yannick@lab — zsh — simulation

yannick@lab:~$ ▍

02 · What drives me

If it matters, I own it. End to end.

03 · What I bring to a company

Choose a focus

Every product leaks users. I find where.

  1. 01

    Walk in their shoes

  2. 02

    Find the drop-off

  3. 03

    Reimagine it with AI

  4. 04

    Ship. Measure. Repeat.

04 · Background

  1. Since 2017

    Instant System

    Chief Product Officer, Executive team

    7→7

    ×19

    people

    2→2 M€

    ×7.5

    revenue

  2. 2013

    Flooz

    CEO & co-founder

    3 years of traction

    0

    users

    0 M€

    in transactions

    0.0 M€

    raised

  3. 2008

    Allopneus

    Chief Digital Officer

    In 3 years

    20→20

    ×10

    people

    7→7 M€

    ×29

    revenue

  4. 2004

    CESI Aix-en-Provence

    Software engineering — designer & developer

05 · Product as craft

Thoughts & stories.

What I've learned building products, written down. Taste, intuition, and the craft behind things that last.

  1. Nobody else is me

    Why I try to stay out of the hierarchy, why I'd rather build a territory, and why I let ideas grow where they want to.

    7 min read Read →

  2. The coin in the air

    Why I trust my gut before the data, how I test it afterwards, and why the choice of the heart is so often the right one.

    7 min read Read →

  3. Beauty matters

    How one book, Rick Rubin's The Creative Act, taught me to look again, and why the beauty of a product can't be measured.

    7 min read Read →

  4. Lying true

    Why the context around a thing matters as much as the thing itself, and why the truest stories are not always the most accurate ones.

    7 min read Read →
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